Adduba Events


How to find new customers and increase sales in the event industry



How to find new customers and increase sales in the event industry?

Launching your event in a new city presents new challenges. People do not know you; They do not know that you have volunteered for years in the same non - profit organization, that you have amazing event design skills, or that you have helped increase the sales of event clients. Search for your business type and you will find many events to attend to build your personal network. Gaining new sales leads is an essential skill for an entrepreneur. Instead of focusing on your recent arrival in the city, when you meet potential clients, focus on their needs and show them how your company offers solutions to their problems. Once you've identified your ideal client profile, you should start targeting them with your ad and your presence.



Many other event planners, wedding planners, and freelance event managers are also looking for a new client and trying to come up with new ideas and thereby get more promotions. If you are hosting an event in that city for the first time, venues may charge you higher rates and raise their regular rental fees but still try to figure out what the competitor is doing and how they are approaching your client. Post about your new business once a week on your own Facebook page. Whenever you mention your event, make it a habit to include the event hashtag. Starting your own event planning business allows you to set your own schedule and set the location free. Bring a business card and your best pitch and maybe a brochure or how to entice a freebie.


Once you have identified your suitable clients, you need to develop a strategy that proves that your services will outperform your competition. You will be responsible for all your sales and marketing efforts as you navigate to build your client list. Check out what your competition is currently offering in the market and where the gaps for a new entry are. If you already have sponsors on your own, see if they are willing to expand their reach into your new city. Achieving Crystal Clear and reducing the focus on your ideal client can help you attract clients. The local doctor sent an email to a client who returned 5 names to me and introduced me via email.



 People use Google to find specific events around them. How interesting would it be to show your event in those search results? Get the best out of SEO and search engine optimization. Geo, help improve your Google rank position and website traffic. It pays more attention to your service based on specific keywords and locations. Use this method to find the right customers who really want your services. Since most ads are now focused on social media, it’s easy to forget that there are other ways to promote your business. Build strong relationships is the lifeblood of any free event planner or event business, and as your relationships get stronger more people will refer you.



In event planning, networking is important so go to networking events and hand out business cards and let everyone know you are an event planner! Hand over business cards wherever you go and collect contact information for the people you meet. Many businesses find that this type of networking, through contact with friends or former colleagues, can lead to new customers. The work area is a great place to start, as they usually promote unique local businesses that need design work. Use information about your existing customers to gain new customers and increase sales to develop a target audience for your business